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Animer and price Don't miss the campaign revision Livin in the Blues

Livin in the Blues


Livin in the Blues


Livin in the Blues

Ice, Ice, Baby

Ditch the squeeze bottles and let the ice do all the work. 🧊🧊🧊 Ice dyeing creates beautiful organic watercolor effects with our All-Purpose Powder Dyes.

Dip Dye Ombre Clogs

It’s happening. We’re finally dyeing clogs with Rit DyeMore for Synthetics. We even got fancy and did some dip dyeing to create these effortless ombre looks.

Get Back to Black

Restore your go-to black jeans, your timeless LBD or any of your wardrobe staples with the help of our Back to Black Dye Kit.

Juliet Johnstone x Rit

We collaborated with classic painter turned designer (and upcycler) Juliet Johnstone to bring you a collection of custom color formulas inspired by her daily nature walks and her favorite vintage botanical books.

Put Rit in Reverse

You spent all of last summer tie-dyeing, not it’s time to try our latest obsession: Reverse Tie Dye.

We've Got a Color For You

Explore our 1,000 color formulas to find that perfect shade.

Rit x Bombas

Bombas is all about making the most comfortable socks and shirts ever—and now, you can customize them with our latest collaboration which includes a DIY Kit. It has everything you need to add your own colorful twist to your favorite pieces.

In With The Old, Out With The New

Revive your favorite clothing so it can stay as vibrant as you.

Have You Tried Rit DyeMore Yet?

You can dye anything synthetic, from polyester to legos to zippers and everything in between.

The Queen of Color

Meet Barbie Roadkill, a vintage enthusiast who is taking thrifting to a whole new level. With dye of course!

Hello, UK!

If you’re in the United Kingdom, you can now order direct from our UK-based warehouse.

Take Me There
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Brown is the New Black

The brown trend has taken over the world of fashion and has been crowned the unofficial shade of 2021.

Dyeing Tips

Thinking of breathing new life into an old t-shirt, vintage dress, or a plain set of curtains? Curious about the tools you’ll need to pull off your first dyeing project? Here’s everything you need to know to confidently embark on your dyeing adventures.

Rit All-Purpose Dye

The only dye you need for your favorite, washable fabrics containing natural fibers like cotton, wool, and silk, as well as synthetics like nylon and rayon. With nearly 1,000 color blend possibilities, it’s made to make all color palettes happy. The opportunity to customize the fabrics in your life for one-of-a-kind looks not found in any store is just a dye job away. Not too shabby.

Rit DyeMore for Synthetics

Formulated specifically for fabrics made of synthetic fibers like polyester, acrylic, and acetate, this dye is ready, able, and willing to bring a fresh burst of color to your favorite synthetic garments, household furnishings, and more.

Rit Back to Black Dye Kit

Is your favorite black clothing faded? Now with Rit’s Back to Black Dye Kit, you can restore clothing back to a rich black in just a few easy steps. Included in the kit is Jet Black All-Purpose Dye, our darkest, richest black ever. Plus, ColorStay Dye Fixative, our secret weapon to reduce bleeding and fading.

Rit Tie-Dye Accessory Kit

Scrambling to find the supplies you need to tie-dye? Look no further than our tie-dye accessory kit, which includes perfectly-sized squeeze bottles, rubber bands, protective gloves and a microwavable tray to help speed up the dyeing process.

Rit Indigo Shibori Tie Dye Kit

Shibori is a Japanese dyeing technique that involves folding, twisting or bunching cloth, binding it and then dyeing it with indigo. We have assembled an easy-to-use kit that includes everything you need to create a wide range of unique shibori patterns.

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Reduce. Rewear. Upcycle.

Saving four shirts you love with our non-toxic dye versus buying new ones reduces your CO2 emissions by 74%. CO2 is the primary gas responsible for trapping heat in the atmosphere and is the main contributor to climate change.

Celebrating 100 Years of Rit: Then and Now

We asked designers, bloggers and creators to pick their favorite vintage Rit ad and recreate it themselves. You’ll be amazed to see what they came up with!

ColorStay Dye Fixative

Sunlight, washing machine cycles, the ravages of time all conspire to fade your latest dye projects. Our ColorStay Dye Fixative has but one word to say to that: Nope.

Laundry Treatments

We want the fabrics in your life to look as fresh and colorful as the day you purchased them. Rit offers all the options you need to rejuvenate and extend the color of your clothes and home textiles, to brighten your whites, and to remove stains and add brightness to your washable fabrics. 


Sometimes there are dyeing projects that require a bit more oomf in the dye quantity department, and that’s where Rit ProLine comes in. Our ProLine formula features an advanced mix of dyes that’s applicable to natural and synthetic fibers and is ideal for scaling dye projects, no matter the size.

We're closer than you think.

Rit products are available at most major retailers. Or, you can buy them online.

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